Key performance indicators (KPIs) track progress toward goals such as acquiring customers and reducing risk. By monitoring KPIs over time, FIs can pinpoint and track strengths and weaknesses, allowing them to make data-driven decisions to improve. Analytics help uncover underlying issues, making it easier to take action. This allows FIs to identify constraints, issues, and opportunities to improve and adopt best practices in their strategy.

Analytics play a key role in improving how organizations perform. Using data, the FI can make informed decisions to improve how it serves Customers, generates Revenue, scales its Operations, ensures quality, and reduces Risk and fraud. If results are not at the desired level, analysis helps to pinpoint areas for improvement in products, services, processes, and staff training.

Analytics help leaders interpret data in context with qualification (good/bad/neutral) or comparison based on geography, time, segments, etc. These are used heavily in performance categories, like sales, fulfillment, and risk. For example, attrition risk KPIs revealing hot spots over time, within geography, and by customer segment. Drill-down metrics equip leaders to focus on areas of concern.

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