Improve Customer Acquisition

Detecting and meeting needs earlier and throughout the customer journey.

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Improve Customer Acquisition

Improving Customer Acquisition

Customer acquisition:

  • Expands revenue

  • Measures the opportunity value

  • Meets consumers in their channel and method of choice.
  • Engages earlier in the customer journey

  • Responds in a timely and relevant manner

  • Integrates automation with high human touch

  • Optimizes the use of resources

 

Read more: Growing Revenue Streams through Acquisition and Expansion

Intelligent Lead Generation

One size has never fit all. Consumers want you to understand their needs and provide personalized engagement. Intelligent lead generation uses your website to detect needs and measure readiness to purchase. It responds with the most relevant offers and tracks and measures success.

Intelligent lead generation:

  • Detects: From the first time a user visits the FI’s website, digital sensory detects and identifies the user to track behavior and content engagement. These signals reveal consumer interests and needs.
  • Quantifies: Measures signals to gauge propensity to purchasing.
  • Responds: When the propensity score reaches a threshold, Connects sends relevant and timely customer engagement. It selects methods and media based on preferences, segmentation, and complexity.
  • Measures: KPIs across channels assess how each channel performs from visitor to lead to prospect.

 

Read more: Improving Customer Acquisition through Intelligent Lead Generation

Intelligent Lead Generation: Detect, Quantify, Respond, and Measure
Psychology of Financial Wellness

Help Your Customers Achieve Their Personal Financial Goals

Your customers are looking for advice and a personalized roadmap to meet their financial goals. They will willingly share personal information in exchange for the help they want. With this data, you can generate personalized plans, help them with peer comparisons to encourage positive changes to spending and saving, and improve financial literacy with a library of helpful content.

Read more: Strengthening Your Customer’s Financial Roadmap

Customer Knowledge Expands Revenue Opportunities

CDP equips the FI to deliver relevant and personalized engagement that targets a specific audience likely to share similar behaviors and needs. Market segmentation provides an effective means for increasing the relevance of message content. CDP segments by geography, demographics, and industry classifications such as NAICS and SIC, life stage, and customer value index.

Banker insight into customer contact and event activity is vital to maintaining the customer relationship. CDP tracks events and activities needed to identify timely opportunities to engage, mitigate attrition risk, reduce fraud risk based on behavioral irregularities, and support the banker’s efforts to provide live assistance.

Information includes records of events and feedback. Based on this, Connects stores and maintains an attrition risk score used to reduce the risk of loss with targeted engagement. In addition, stored goals and financial information provided by the customer through the self-service financial planner to identify near- and long-term revenue opportunities.

The CDP provides a 360-degree, cross-channel view of consumer and business leads, prospects, and customers. Its knowledge base includes contact information, segmentation, engagement history, appointment activity, related accounts, service items, personal financial goals, customer value index, and risk scores. Data is accumulated and presented to the banker for a global view of the customer relationship. Drill-down capabilities and embedded links enable action to be taken directly from the customer profile view.

Customer Data Platform Knowledge Expansion
Sales Management Dashboard: Equip the sales staff to reach their goals

Sales Management

FI-initiated sales and marketing increases acquisition and revenue with automation. Consumers often research and find you by digital means, but there will always be an opportunity for the FI to reach out and find new customers. Automation augments success in a new Omni business model.

Sales success requires skilled and qualified staff to pursue valid opportunities. The end-to-end referrals process begins with capture and navigates the sales pipeline to fulfillment. It routes referrals to the most equipped staff. Metrics gathered along the way allow leaders to track and analyze performance and success for ongoing process improvement.

Book of Business enhances customer care by holding staff accountable for customer relationships. Along with contact names, it provides staff with historical information and key details, including entity decision-makers. It lists referral partners, banker-sourced centers of influence, and community partners.

Sales and marketing campaigns play a pivotal role in defining customer connection strategy for acquiring leads, engaging early in the customer journey, converting leads, and expanding relationships. The key to success hinges on timely and relevant content.

Pipeline tracking reports products, pipeline stages, user confidence, and past conversions to inform the forecasting process. Revenue forecasting uses past and current pipeline data across channels and types. Staff can view information at enterprise, regional, branch, and individual levels.

 

Learn more: Sales Management

Management Insight

KPIs across channels assess how each channel performs from visitor to lead to prospect.

KPI Reports