Data Science

Driving revenue, efficiency, improved CX, and risk mitigation with analytics and decisioning technology.

Get Meaningful Value from Masses of Data

ARGO solutions gather large amounts of data from transactions, operations, and website behavior. Hidden within this data is valuable information about your customers, opportunities, and risk. How can you find and use these nuggets? Analytics! Process your data in near real time to make informed decisions, reduce risk, and grow revenue.

Analytics Drives Action

ARGO solutions uses these technologies to grow revenue, reduce risk, improve customer experience (CX), and help FIs use staff efficiently. This image shows how we help FIs detect and measure events, decide on the best response, and initiate the best engagement.

Detect

Detection drives proactive outreach to find and act on opportunities to grow revenue and reduce risk. An event signal is data associated with something that happened, such as a transaction or website visit. Hidden within the data are opportunities and risks.

Decide

Analytics and decisioning pinpoint key “moments of truth” within event signals. It listens to a stream of “noise” and filters out actionable opportunities or risks in near real-time. In other words, it finds needles in the haystack!

The solution then decides whether and how to engage in the most relevant and effective way. This process creates rapid awareness of the ‘moment of truth’ and its context. Time-sensitive issues like abandonment and attrition risk are addressed immediately. This allows the FI to capture opportunities that may be missed with a delayed response.

Engage

Analytics improves customer engagement (CE) through digital and staff channels. Connects triggers CE throughout the entire customer journey, starting with pre-fulfillment through service requests and relationship expansion. Initiated actions include:

Educate customers on services and how to meet their financial goals.
Offer relevant products or services.
Follow up with surveys.
Refer to a financial specialist.
Nudge to return to an incomplete process or application.
Notify of events or promotions.
Schedule an appointment with branch or contact center staff.

Make Data-Driven Decisions

Insights drive action! Enable your FI to increase sales, reduce cost, increase efficiency, improve customer experience, and reduce risk.

Impact You Can Measure Across the Customer Journey

ARGO uses analytics across the customer journey. We support the FI’s key objectives: increase acquisition, improve CE, streamline fulfillment, and reduce risk and fraud.