Unifying Channels Onto a Common Platform
Meeting customer needs and expectations requires a broad approach that understands the full customer journey in banking. Simply putting a new face on traditional delivery methods does not fully realize its potential. In fact, a bolt-on approach can dissatisfy customers, as evidenced by the industry’s high abandonment rates today.
ARGO’s Omnichannel Collaboration solution uses automated and staff interactions to provide guidance for consumer and business segments, setting a new standard for omnichannel financial services. Instead of treating digital as a separate silo, this model builds digital capabilities directly into your existing infrastructure as an integrated component.
Branch front-office
Branch back-office
Contact center agents
Self-service access
Omnichannel Collaboration
Omnichannel includes channel-specific functions with a common workflow and a customer data platform, making customer activity and insight available to staff across the enterprise. This shared architecture ensures consistent process execution while providing flexible delivery options that strengthen the institution’s competitive position:
Customer Journey in Omnichannel Retail Banking
Identifying and meeting your customers’ needs in an omnichannel world presents many challenges. Detecting your customers’ needs earlier in the customer journey enables the institution to use automation to deliver timely, relevant engagement. This unified approach balances self-service capabilities with human expertise, meeting the institution’s goals of increasing acquisition, improving branch and customer call center staff efficiency, and retaining customers.
Learn more: Digital Strategy
Improve Your Acquisition Success
Improve your institution’s acquisition strategy with automation. The platform detects website prospects, quantifies their needs and purchase readiness, responds at the right time with relevant offers, and measures success across all channels. This framework increases your staff’s efficiency with comprehensive referrals management capabilities and supports your customers with integrated personal financial planning tools to help them meet their goals.
Learn more: Improve Customer Acquisition
Streamline the Path to Fulfillment
Let automation escort your customer through fulfillment. Help your consumer and business prospects and customers meet their deposit and lending needs in a frictionless omnichannel environment.
Because real-world interruptions occur, the platform features robust digital abandonment tracking. When an incomplete digital session is detected, the system automatically deploys retargeting workflows with clear calls to action, prompting consumers to return and finalize their requests. Complete start, stop, and resume capabilities across digital, human, or a blend of channels simplify the process, improve customer experience, and streamline the path to meeting needs.
Learn more: Online Account Applications
Customer Data Drives Engagement
Your institution has a wealth of information about your customers. The platform automatically aggregates customer knowledge to create a comprehensive 360-degree view. By compiling data from both physical and digital channels—including digital needs detection, self-disclosed data from the Accumulator financial planning tool, and strategic surveys—the system equips your staff with a complete history of customer interests and potential needs. This centralized data platform drives highly personalized, well-timed automated engagement and informs frontline conversations.
Learn more: Engage Throughout the Customer Journey
Modernizing the Branch for Omnichannel Financial Services.
The role of the branch has evolved in an omnichannel world. How can the institution meet needs and develop relationships while maximizing efficiency across channels?
