View Larger Image ABA Bank Marketing, ‘Maximizing the ROI of Digital Initiatives’ New research from BAI reveals that 30 percent of new accounts are now opened without ever visiting a branch. By Jay Howard|2023-07-11T16:36:23+00:00December 10, 2022|Financial Services, Customer Delivery|Comments Off on ABA Bank Marketing, ‘Maximizing the ROI of Digital Initiatives’